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CASE STUDY DETAIL

Anayna – Women’s Ethnic & Fusion Fashion eCommerce Platform

Project
Anayna
Website
Industry
Fashion & Apparel / eCommerce / Women’s Ethnic Wear
Location
Jaipur, Rajasthan, India
Project Type
Fashion eCommerce Website / Online Clothing Store
TennisKhelo App Dashboard

Project Overview

Contemporary Fashion Store for Women

Anayna is a Jaipur-based women’s apparel brand launched in 2017, offering contemporary ethnic and fusion fashion designed around comfort, modern silhouettes and Indian-inspired prints. The eCommerce platform brings together a wide range of women’s clothing, including kurta sets, dresses, skirts, co-ord sets and maternity wear.

Women’s ethnic and fusion wear
Kurta sets and suit sets
Dresses and skirts
Co-ord sets
Maternity and plus-size collections
Best sellers and seasonal collections
Online product shopping
Responsive eCommerce experience

What We Delivered

Future Profilez developed a fashion-focused eCommerce experience that organizes Anayna’s extensive product range into an accessible online shopping journey.

  • Online fashion storefront
  • Product catalog and collections
  • Category-based product discovery
  • Product detail pages
  • Product filtering and sorting
  • Shopping cart and checkout
  • Responsive mobile interface
  • Seasonal and promotional collections

Key Features & Functionality

Extensive Fashion Product Catalog

The platform showcases women’s apparel across categories such as kurta sets, dresses, skirts, co-ord sets and everyday ethnic wear.

Ethnic & Fusion Collections

Anayna combines traditional Indian design elements with contemporary silhouettes, offering fashion suitable for everyday wear, festive occasions and modern styling.

Product Search & Filtering

Collection pages provide structured product discovery with filters for attributes such as color, fabric, neckline, sleeves, price and availability.

Seasonal Collections

Dedicated collections such as Spring Summer 2026 and A Midsummer Dream help customers discover seasonal styles and newly curated products.

Inclusive Fashion Categories

The platform includes plus-size and maternity clothing collections, supporting a broader range of women’s fashion requirements.

Responsive eCommerce Experience

The website provides a structured shopping experience across product browsing, collection discovery and online purchasing, with dedicated sections for best sellers and different fashion categories.

Technology Stack

The website is powered by Shopify, with a responsive eCommerce interface, structured product collections, filtering, online shopping functionality and checkout capabilities.

HTML5/CSS3 jQuery & Ajax Responsive Google API Shopify JavaScript

Project Screenshots

Explore key screens showcasing the Anayna fashion eCommerce experience.

Project Screenshot
Project Screenshot
Project Screenshot

Related Future Profilez Services

Fashion eCommerce Development

Custom online fashion stores designed for apparel, ethnic wear, accessories and lifestyle brands.

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Shopify Development

Shopify store development, customization and optimization for scalable fashion eCommerce businesses.

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eCommerce UI/UX Design

User-focused interfaces designed to simplify product discovery, navigation and online shopping.

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Product Catalog Development

Structured product catalogs with categories, collections, filters and product attributes.

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Payment Gateway Integration

Secure checkout and payment solutions designed for smooth online fashion purchases.

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Custom eCommerce Development

Scalable commerce platforms tailored to product catalogs, customer journeys and business requirements.

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