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Google Analytics

google-analyticsGoogle Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises. For example, the system collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as a Web bug to gather visitor information. Google Analytics offers enterprise-class web analytics solution that offers valuable information on the web site traffic and marketing effectiveness. Powerful, flexible and easy to use features now allow you to view and analyze your traffic data for a whole new way. With Google Analytics, you are better prepared to draft a more targeted ads, strengthen your marketing initiatives and create processing sites. The data can then be used to improve site performance. When paired with Google AdWords, the effectiveness of online marketing campaigns can be easily analyzed and adjusted according to the behavior of website visitors. This makes Google Analytics one of the most popular services online.With Analytics you can see how many hits your website is getting, which allows you to determine if you are getting any value from your website. Future Profilez is also involved in Google Analytics integration work and also in many frameworks. Class based development or development in social networking websites enables loose coupling between the code and the design and enables easy modification at a later stage. It also gives you information on where visitors are coming from, ie if they are coming directly to it or from one of your partnership sites or other search engines. This way you can see who is generating the most traffic to your website. For example, you may be paying to advertise in the Yellowpages online. Analytics will show you how many visitors found your site via Yellowpages and you can determine whether that listing is working for you or not. Analytics helps you see what you are doing right, and what you can improve – an invaluable tool to increase the effectiveness of your website.Google Analytics is the market leader in web analytics arena and it can track and can monitor a great many aspects of your website for free. Analytics enables you to determine the weaknesses and strengths of your website, and to set goals in order to track and maximize your progress and success. We will focus on the importance of goals in a bit.
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