YouTube is a video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees.YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.YouTube users can leave rate or leave comments about the video, as well as post a YouTube video response. Videos transferred to YouTube are converted to Adobe Flash files so all users can view the videos without having to worry about getting extra software or plug-ins.
After the first launch of YouTube, the public, simply by word of mouth, heard about this great site, and started joining in. This was amazing in the fact that very little has ever been spent on marketing. This means the product spoke for itself.
YouTube users can leave rate or leave comments about the video, as well as post a YouTube video response. Videos transferred to YouTube are converted to Adobe Flash files so all users can view the videos without having to worry about getting extra software or plug-ins.
When YouTube was created in 2005, it was intended for people to post and share original video content. But since then it’s also become both an archive for storing favorite clips, songs and jokes, as well as a marketing site for companies to promote their products.
Nowadays the term ‘viral video’ is common. This refers to a video clip that people have liked so much that they’ve shared its link by email with millions of others around the globe – in effect, it’s spread like a virus. Companies have realized that they can harness this ability to reach potential customers and have created their own YouTube accounts for posting advertisements and other marketing videos.
Film and television companies maintain a tight control over their own content and block illegal sharing of their programmes. However, several now use YouTube to allow fans to see high-quality trailers or repeats of recently aired shows.
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